Hi All, the following is a reblog from Mr. Umstattd Jr.’s page.
I would highly recommend you read the entire article. Great read. Enjoy. Talk soon… Faye My Twisted Writer Brain.

Originally posted on Chris The Story Reading Ape’s Blog: on Author Media:
I recently spoke at a conference for professional editors. My session was titled “How to Edit a Book to Sell.” Editors and writers are often confounded when great books fail to sell while poorly written books fly off the shelves. You’ve probably…
Why do good books fail to sell while poorly written books fly off the shelves? – by Thomas Umstattd Jr… — wordrefiner